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Sarah
Verified
Christchurch
Wedding lifesaver
“I had a backless dress for a friend's wedding and I'm just not one to go braless. I did some research and found Tits Up Tape and was shocked that I had gone years dealing with uncomfortable strapless bras when this existed.”
Holy grail
“This is my ultimate holy grail boob tape.”
Game changer
“This boob tape is an absolute game changer.”
Obsessed
“I have to say, I'm obsessed with this boob tape. It gave me exactly the lift I was looking for and stayed in place all day.”
Perfect tape
“This tape is perfect. Easy to use, natural coloured and stays in place all day.”
No adjustments needed
“I have a larger bust and was worried it wouldn't hold. It lasted all day and night and I didn't have to adjust it once.”
Heat tested
“I sweat a lot in summer so I was sceptical. Wore it to an all-day event and it held up perfectly.”
Secret weapon
“Tits Up is the secret weapon for giving your girls the lift they deserve.”
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Megan
Verified
Queenstown
Worth every cent
“Amazing quality. Comfortable, useful and worth every cent.”
Easy removal
“Would definitely recommend. Lasted all night and didn't hurt when removing.”
Held well
“The tape is very stretchy so use smaller pieces. It still gave my larger bust a noticeable lift and held well.”
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Olivia
Verified
Wellington
Completely comfortable
“Pleasantly surprised. I finally wore a dress I couldn't wear a bra with and felt completely comfortable.”
Wedding dress perfect
“I used this under my wedding dress. The back was open and it was absolutely perfect.”
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Rachel
Verified
Christchurch
Summer dress essential
“Perfect for summer dresses and strapless tops. The adhesive lasts incredibly well.”
Must-have
“Amazing and a must-have.”
Understands the hype
“I came across this while searching for boob tape and now I understand all the amazing reviews.”
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Monique
Verified
Auckland
Midday to midnight
“Held up from midday until midnight during a hot summer wedding.”
13 hours of support
“40DDD and this lasted over 13 hours in the heat. Absolutely incredible support.”
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Stacey
Verified
Palmerston North
First time win
“I was nervous trying tape for the first time but I absolutely love it.”
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Georgia
Verified
Christchurch
Perfect lift
“The tape stayed hidden under my dress and gave me the perfect lift and support.”
Finally confident
“As a member of the itty bitty titty committee, I finally feel confident wearing all the cute outfits in my wardrobe.”
Feels premium
“Everything about this brand feels premium, from the tape to the packaging.”
Easy for beginners
“Super easy to apply and remove. Perfect for first-time users.”
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Melissa
Verified
Auckland
Bridesmaid approved
“Used it for a bridesmaid dress and it survived 12 hours of European summer heat.”
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Courtney
Verified
Tauranga
Strong adhesive
“The adhesive is incredibly strong and works brilliantly, but be careful when removing it.”
No slips
“The adhesive is strong but gentle on the skin. No slips or adjustments needed.”
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Danielle
Verified
Hamilton
Works well
“Good but be careful taking it off.”
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Laura
Verified
Wellington
Lifts the girlies
“Lifts up the girlies.”
Dancing all night
“My go-to tape. Holds everything in place when I'm dancing all night.”
Deep V approved
“Used it with a deep V-neck backless dress and it stayed put all night.”
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Sophie
Verified
Christchurch
Stays all night
“It really stays there all night.”
Travel essential
“Definitely worth buying and perfect for travelling.”
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Bianca
Verified
Queenstown
Did the job
“Stayed up all day. Removal was a little tough but it absolutely did the job.”
All day hold
“Stayed up all day.”
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Michaela
Verified
Dunedin
So impressed
“I am so impressed with this product. It works amazingly well.”
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Belinda
Verified
Christchurch
Absolutely love
“I absolutely love Tits Up Tape.”
Wedding guest win
“Bought it for a wedding guest dress and it worked perfectly.”
Loved everything
“OMFG I loved everything about this tape.”
Fantastic product
“Fantastic product. Thank you.”
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Kylie
Verified
Christchurch
Honestly magical
“I was sceptical at first but this tape is honestly magical.”
Handy to have
“Fair price and incredibly handy to have around.”
Plus size approved
“I'm plus size and wore it in summer. It stayed put despite the sweat and heat.”
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Rachael
Verified
Wellington
Better than sports tape
“After using sports tape for years, I actually prefer this for breast tape.”
Kept everything together
“The tape kept everything together but didn't provide quite as much lift as I hoped.”
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Gemma
Verified
New Plymouth
Perfect stickiness
“The perfect amount of stickiness without hurting when I remove it.”
Wardrobe must-have
“Definitely a must-have for any wardrobe.”
Easy to position
“This boob tape was great. I loved how stretchy it was, which made it easy to position exactly where I needed it. My biggest tip would be to make sure you place it correctly the first time, as it loses some stickiness if you keep repositioning it. The nipple covers included were a nice bonus too.”
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Melissa
Verified
Christchurch
Larger bust approved
“This tape works incredibly well. As someone with a larger bust, I was impressed by how supportive and durable it was throughout the day. It comes with both silicone nipple covers and stick-on covers, which is a great addition. I sweat quite a bit and it stayed put from morning until night. I also have sensitive skin and react to a lot of fabrics and adhesives, but this didn't irritate me at all.”
Perfect placement
“This boob tape was great. I loved the stretchiness because it made it easy to get the perfect placement and shape. Once it's on, it stays put, so I'd recommend taking a little extra time when applying it. The included nipple covers were a really handy bonus and completed the whole package.”
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Renee
Verified
Invercargill
Great price and lasts
“I was really impressed by the price, ease of use and how well it matched my skin tone. The tape is nice and thick, so you don't need to use as much as some other brands I've tried. It held everything securely in place and lasted longer than I expected. Definitely something I'll keep on hand for special occasions and outfits where a bra just isn't an option.”
No irritation
“Loved this tape. It was so easy to use and gave me exactly the support I needed. I was also pleasantly surprised by how easily it came off afterwards. No irritation, no marks and no damaged skin. I've tried other tapes before and this was by far the best experience.”
Beginner friendly
“I love this product. I'm a beginner when it comes to boob tape and found the width really easy to work with. It gave me great lift and support without feeling uncomfortable. I'll definitely be purchasing again.”
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Mariella
Verified
Queenstown
Lifted without a bra
“This tape gave me a really nice lift and support under an outfit where I couldn't wear a bra. It stayed in place the entire time and felt very secure. The nipple covers were a great addition and blended seamlessly under clothing. For removal, I'd recommend using oil or warm water.”
Does the job
“It does exactly what it's supposed to do. This was my first time using boob tape, so there was definitely a bit of a learning curve, but once I figured it out I was really happy with the result. The adhesive is strong and holds well throughout the day. I noticed the edges lifting slightly by the end of wear, but that may have been user error.”
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Charlotte
Verified
Tauranga
Stretchy and comfortable
“I love that the actual boob tape is stretchable!! 🙌 It doesn't hurt to remove, it's easy to apply exactly how you want it, and it didn't irritate my skin at all after wearing it. 💖”
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Maddie
Verified
Christchurch
Really nice
“The tape is stretchy and really nice.”
Wedding ready
“These were a last-minute purchase for a wedding I was attending and they arrived just in time! The tape worked perfectly and gave me the confidence to wear my new dress. 💃✨”
Super impressed
“Super impressed with this and would recommend it to anyone who needs a quick lift without a bra! 🙌💕”
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Tania
Verified
New Plymouth
Mum approved
“Awesome product, especially if you've been mumming and your tatas aren't sitting quite how they used to. 😂 It applies easily, removes easily and stays put all night. Love that it's medical-grade tape too. 👏✨”
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Megan
Verified
Queenstown
The best
“This is the best boob tape on the market!! 🤩”
Amazing kit
“This whole kit is amazing. 💖 I love that it comes with multiple pairs of nipple covers, and the tape gives fantastic support without irritating my skin. It's completely discreet under dresses and backless tops.”
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Georgia
Verified
Christchurch
Everything you need
“Okay, LOVE this kit! 😍 I love that you get everything you need in one pack. The tape works so well and I'm excited to put it to the test on the dance floor. 💃✨”
Wardrobe essential
“Loving this tape! 🤩😍 Every girl needs this in her wardrobe for those outfits where a bra just isn't an option.”
Worked perfectly
“Loved it. It was so easy to use and worked perfectly with my outfit. I hate wearing bras, so this came in incredibly handy.”
Bride approved
“As a 2026 bride, I can't recommend this enough! 👰✨ This was my first time using boob tape and definitely won't be my last. I have super sensitive skin and wore it for hours with absolutely no irritation.”
Stayed put all night
“This boob tape worked perfectly with a dress I wore recently. It stayed in place all night and kept everything exactly where it needed to be.”
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Rachael
Verified
Invercargill
Easy removal
“This stuff is super easy to use and I love that it comes with nipple covers, which makes removal so much more comfortable. Highly recommend.”
Secure and comfortable
“Love this boob tape! ⭐💕 Really secure, comfortable to wear and didn't irritate my skin at all.”
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Sarah
Verified
Christchurch
Wide and secure
“It sticks super well and is wide enough that I didn’t have to use a lot.”
Better support
“I really loved how wide the tape is because I’ve had issues in the past using boob tape and not having great support because the tape was too thin.”
Great value
“I like the wideness of it and I'm less wasteful than with other brands because of it. Great product and great value.”
Favourite tape
“I've used all kinds of boob tape, this is my favourite and lasts longer because I don't need as much with it being so wide.”
Summer proof
“It's easier to remove than other brands but also stays put on a hot NZ summer day.”
Stays all night
“This is the best boob tape on the market!! 🤩 It’s wide enough and sticky enough that it stays all night. I’ve worn this out so many times and the girls stay in place the whole night.”
Wide tape works
“The wide tape works the best.”
Perfect for 38DDD
“This wide tape was perfect. I needed boob tape for a photoshoot outfit and it truly kept my breasts in place for this sleeveless backless dress. I’m a 38DDD for reference and this is something I’ll definitely be keeping in my drawer.”
